Our agent
Meet Clicky, the AI media agent inside TMS.
Clicky is our in-house AI media agent: he works for our team, so our team can work for you. Clicky runs the operational side of every campaign around the clock, while our senior media buyers set the strategy and stay close to you.
Talk to our team
Illustrative example
What Clicky does
Six jobs, done around the clock
Clicky takes care of the operational heavy lifting, so our team can focus on strategy and on you.
Monitoring, 24/7
Delivery, conversions, placements and traffic quality, watched around the clock.
Delivery pacing 12% behind in DE · checking supplyOptimizations
Bids, budgets and placements adjusted in real time, within your goals and brand rules.
Bids adjusted on 18 placementsTraffic selection
The best-performing traffic is prioritized; invalid and low-quality sources are blocked.
Low-quality source blocked before spendInsights
New high-intent segments and opportunities surfaced from real performance data.
New high-intent segment found in ESReporting
Clear, up-to-date data prepared for your account manager and shared with you on request.
Weekly summary ready for your account managerOperations
The day-to-day operational work behind every campaign, handled fast and in order.
Campaign setup checked · ready for review
Humans decide. Clicky executes.
A clear split of roles
Clicky
- Monitors campaigns 24/7
- Optimizes bids, budgets and placements
- Selects the best traffic and blocks low-quality sources
- Surfaces insights and prepares reporting
- Flags what needs a human decision
Your TMS team
- Sets goals, strategy and brand rules with you
- Approves key decisions and scaling plans
- Reviews every optimization
- Shares reporting and explains results
- Is always the one talking to you
Quality assurance
Quality checked at every stage
Every campaign is reviewed before, during and after delivery.
- 01
Before launch
Tracking, postbacks, creatives, landing pages and placements checked before spend starts.
- 02
During delivery
Clicky detects volume, conversion and placement shifts early, and our team reviews what needs a human decision.
- 03
After results
Reporting connects conversions, commissions, GEOs and supply sources into decisions you can act on.
Built on leading AI
The right model for each task
Clicky runs on leading AI models and works in a complete environment, connected to the tools our team uses every day. As models evolve, so does Clicky.
- Claude
- ChatGPT
- Gemini
- Copilot
- Perplexity
Control and data
Built to keep you in control
Internal data only
Clicky works only with TMS's internal campaign data. He doesn't process information from clients or website visitors.
Human approval
Key decisions are always reviewed and approved by your account manager.
GDPR & IAB TCF
Consent-based targeting with IAB TCF-compliant partners, aligned with GDPR and European privacy standards.
FAQ
Questions about Clicky
Can I buy or use Clicky directly?
No. Clicky is TMS's in-house tool, not a product we sell. You work with our team, and our team works with Clicky to deliver faster, more precise results for your campaigns.
Is Clicky a chatbot?
No. Clicky doesn't chat with clients or answer questions on our website. He works inside our operations, watching campaign signals and acting on them, while our team stays in charge of strategy and client communication.
Does Clicky act without human approval?
Clicky optimizes within the goals, budgets and brand rules set by our team. Key decisions, such as strategy changes, new GEOs or scaling plans, are always reviewed and approved by your account manager.
Will I talk to Clicky or to a person?
Always to a person. Your account manager is your point of contact; Clicky works behind the scenes to give them faster, more precise data.
Does Clicky work 24/7?
Yes. Clicky monitors delivery, conversions and traffic quality around the clock, and flags anything that needs a human decision to your account manager.
Which AI models does Clicky use?
Clicky runs on leading AI models, and each task is matched to the right model. The models evolve constantly, so we keep Clicky up to date.
Is my data safe with Clicky?
Clicky works only with TMS's internal campaign data. He doesn't process information submitted by clients or website visitors, and every campaign follows GDPR and IAB TCF standards.
More questions? Read our FAQ
Meet the team behind Clicky
Our account managers are ready to set up your next campaign. Let's talk.
Talk to our team